I was catching up on my Bloglines feeds and came across some great advice from Seth Godin on building great web sites. I particularly liked this one, which mirrors how I feel about sites that use fancy Flash bits for no apparent reason other than they can do it and then hide the “skip intro” near the bottom of the screen:

“Many sites say ‘look at me.’ Your goal ought to be to say, ‘Here’s what you were looking for.'”

Number 8 is also inspiring, and applicable to many other fields (writing, garden design, home renovations…):

“If you hire a professional, hire a great one…10 mediocre website consultants working in perfect harmony can’t do the work of one rock star.”