The looming deadline of July 1, 2014 has some marketers in a panic. That’s when a new law comes into effect, the Canadian Anti-Spam Law — which acronym-lovers shorten to CASL, pronounced “castle.” Running afoul of the law could mean serious penalties, including fines up to $10 million.
The June issue of my newsletter, Wordnerdery, talks about the implications of this legislation for e-newsletters. Basically, if you aren’t a spammer, you just need to meet three key requirements, spelled out here.
Wordnerdery is a quick read about words, effective/expressive writing, newsletters and more. Are you a subscriber? If yes, thanks for reading! If not, you can sign up here. In keeping with CASL, you can unsubscribe at any time.
Image: Spam definition by Stuart Miles and FreeDigitalPhotos.net.