12 gifts for readers and writers, 2015 edition
Are you still Christmas shopping? As the big day hurtles closer, those ads warning of “last minute” are starting to hit home. If you have avid readers/writers/word-and-punctuation nerds on your list, you might be interested in these dozen ideas, inspired...
7 steps to effective infographics
Researchers say that people’s attention span is a pitiful eight seconds — supposedly less than that of a goldfish. (Do you wonder, as I do, how researchers measure a goldfish’s attention span?) So it’s not surprising that marketers are looking...![Fun facts about Christmas trees [infographic]](https://getitwrite.ca/wp-content/uploads/et_temp/O-Christmas-tree_infographic-2018-424x1024-182449_424x675.jpg)
Fun facts about Christmas trees [infographic]
My colleague and friend, Deana De Ciccio, is a graphic designer who loves creating infographics. These creative efforts combine words and images to tell an interesting story. In keeping with the upcoming season, we partnered to create this just-for-fun infographic...
Why Pinterest is big business for small business
If you’re researching home renovations, planning a wedding or looking for recipes, chances are you have a Pinterest account. Big brands also have Pinterest boards, encouraging customers to “engage” with them by pinning photos of their products in use. But...
Non-profits, enough with the labels!
Address labels may once have been a nice way for a non-profit to say thanks, and encourage a donation. Not any more. I am drowning in labels given me by charities. Even though I do occasionally send cards or notes by snail mail, I will never be able to use all the...Chat summary: When, why, how to hire a freelancer
Hiring a freelancer is a great idea when you need a special skill, your team is stretched too thin, you have a special project or a tight deadline. IABC/Toronto members talked about these reasons why you would outsource work to independents and freelancers and more in...
Mother of the groom? Make your speech from the heart
If your son is getting married, tradition apparently calls for Mom (or Mom and Dad) to say a few words. But here’s my tip, after Googling “mother of the groom speech” for inspiration: write it yourself. Don’t “Let the pros write it for...
Frightened? Good, that’s one way to grow
Is your first reaction to something scary to say no? Mine usually is, too. But last year I decided that when my first response to something was “Oh no, that’s not gonna happen,” I was going to say, “Why not?” It was an interesting exercise that led me to accept two...