Aim for plain language
I encountered an error message this morning trying to get to a Paper.li page. Talk about corporatespeak!!! The infrastructure issue impacting the service has been well identified and we are now closing in on a final resolution. Let’s pick it apart:...
Secrets of successful independents
The F-word cropped up early in the March 7 “Secrets of successful independents” session put on by IABC/Toronto’s Professional Independent Communicators. I’m talking about FOCUS. Coping with changes in the freelance landscape requires both focus...The discussion about how often to publish continues
While my last post post about how often to publish a newsletter was already in the works, it got finished because of a comment made by Steve Crescenzo in an issue of IABC’s Communication World. I know Steve is a big fan of print newsletters, so he shocked me by...
Employee newsletters: How often should you publish?
(Updated in September 2016) A colleague once mentioned that her company had a small print employee newsletter. They published it three times a year, but were thinking of dropping the frequency to twice and increasing the size. My first reaction was dismay. No matter...
Awareness is the 1st step to work/life balance
The hot topic of conversation at a meeting of the Halton-Peel Communications Association last week was work/life balance. HPCA members are all entrepreneurs who presumably have a little more control over our lives than those in the corporate world, which is key. Yet...
Newsletters & blogs both great tools
Corporate blogs are growing in popularity, but don’t discount newsletters as powerful communications tools. I recently had a little disagreement on just this topic with Jason Falls at Social Media Explorer. Jason wanted to convey the power of a blog and compared...
Brogan vs. Kawasaki: the Twitter smackdown
(With apologies to the gentlemen named, I submitted this for a class assignment.) Few people are retweeted more often than high-profile Twitter users Chris Brogan and Guy Kawasaki. But which one is more successful? That depends on your measure of success....
10 tips to polish your LinkedIn profile
Never, never, NEVER auto-post your Twitter comments to LinkedIn. It’s annoying, all those #hashtags and @signs are #messy and #confusing to #people who don’t use #Twitter, and you’ll just cause your network to hide your comments, which effectively hides YOU from...