Red Cross gets it right
There aren’t many companies that have earned the trust the Red Cross has. In my in-box today was the latest example of how they do it. I had made a donation to the Canadian Red Cross in support of their earthquake relief efforts in Haiti, and today they sent an...
Is the client buying ‘you’?
While at the dentist’s office getting my teeth cleaned, the dental hygienist mentioned something we both found shocking: The dentist got his sister-in-law to buy everything for his wife’s Christmas stocking. Okay, so spinmasters will say Dr. P. was...Bell’s upgrade looms
As the end of January approaches, I’m a little nervous. Bell has alerted me that they are “making changes to our e-mail systems which will require you to update the settings on your e-mail software…Please note that if you do not update your settings...
Newsletter memories and the value of print
While cleaning out my files, I came upon a stack of back issues of a four-page print publication I used to write and produce as a volunteer for one of my groups for entrepreneurs. Before recycling the pile, I went through it and kept a copy of each issue, filing them...Ways to help Haiti
Disaster puts our petty little problems into context, doesn’t it? If you feel inclined to help the people of Haiti struggling after yesterday’s earthquake, here’s a suggestion: My colleague (through the Halton-Peel Communications Assocation) Marnie...Project declutter underway
The start of a new year always seems to prompt at least a couple of weeks of good behaviour. Yeah, this is when so many people talk about losing 10 pounds, learning a new skill, getting organized. And so I found myself looking around at the mess in my home office over...
Twitter among words of the year for ’09
A Christmas visit with family reminded me that although the online world is all over Twitter, much of the non PR or communications world has little use for it. The nephews and nieces were all about newer social media or video games, while some of the aunts and uncles...More random misspellings
While celebrating Christmas with family in a small Ontario town this past weekend, I ran across countless examples of misspelled signs, inappropriate use of apostrophes in what should have been plurals, random capitalization of Important Words and other affronts to...