The Red Jacket Diaries blog

Sue Horner is a freelance writer in Oakville, Ontario, who blogs about writing, newsletters, communications and running an independent business in The Red Jacket Diaries blog.

We heart Best Buy CEO

Best Buy CEO Brian Dunn had the communicators at the IABC conference in San Francisco in June in the palm of his hand, as I mentioned talking about highlights of the conference. He seals the deal with this interview in the The New York Times published August 15. If...

Make surveys make sense

Customer/employee surveys are important. I know this, and I try to go along with companies who take the time to survey me as a customer. But they need to do a better job of asking questions that are both within the customer’s ability to answer and that they can...
Zappos CEO gets it

Zappos CEO gets it

It’s so refreshing when a CEO sends out something that actually sounds like a human being might have said/written it. That was the case when Zappos’ CEO, Tony Hsieh, issued an announcement about Amazon buying Zappos. I liked that he apologized “for...
6 tips to avoid the legal blues

6 tips to avoid the legal blues

So when I sang the legal blues recently, I should have been more helpful and given some suggestions for avoiding approval problems with lawyers. Here they are: Consider what’s going on. In a time when lawyers are super-super-sensitive, like a lawsuit or merger,...

The legal blues

Woke up this mornin’ (da DA da da) Sun shiny and bright (da  DA da da) Finished writin’ my articles (da DA da da) They were lookin’ tight (da DA da da) But wait just a minute (da DA da da) What’s that I see (da DA da da) A note from Legal,...