The Red Jacket Diaries blog

Sue Horner is a freelance writer in Oakville, Ontario, who blogs about writing, newsletters, communications and running an independent business in The Red Jacket Diaries blog.
Writing from the heart

Writing from the heart

Now, this is expressive writing! Other People’s Love Letters: 150 Letters You Were Never Meant to See (edited by Bill Shapiro), which I commented on recently, has many examples of writing that touches the heart. Here are some that appealed to me: “I love...

Life takes action

Through the serendipity of the web, I somehow came across a blog called 37 Days. Asheville, North Carolina writer Patti Digh asked the question, “What would I be doing today if I only had 37 days to live?” after her stepfather was diagnosed with lung...
9 tips to regain your daily focus

9 tips to regain your daily focus

Updated July 13, 2018 You have to be disciplined to be productive when working from your home, and usually I am. I’m at my desk at 9 a.m. After a quick check for e-mail, I keep the sound off to avoid hearing the siren song that more has arrived. A to-do list has...
Secrets & six strings

Secrets & six strings

Here are some interesting items I came across this week: PostSecret: Frank Warren started PostSecret.com as a community art project. Since November 2004, he has received more than 150,000 postcards, each sent anonymously and containing that person’s secret. The...

We heart Best Buy CEO

Best Buy CEO Brian Dunn had the communicators at the IABC conference in San Francisco in June in the palm of his hand, as I mentioned talking about highlights of the conference. He seals the deal with this interview in the The New York Times published August 15. If...

Make surveys make sense

Customer/employee surveys are important. I know this, and I try to go along with companies who take the time to survey me as a customer. But they need to do a better job of asking questions that are both within the customer’s ability to answer and that they can...
Zappos CEO gets it

Zappos CEO gets it

It’s so refreshing when a CEO sends out something that actually sounds like a human being might have said/written it. That was the case when Zappos’ CEO, Tony Hsieh, issued an announcement about Amazon buying Zappos. I liked that he apologized “for...