The Red Jacket Diaries blog

Sue Horner is a freelance writer in Oakville, Ontario, who blogs about writing, newsletters, communications and running an independent business in The Red Jacket Diaries blog.

Storm watch and summer memories

A thunderstorm blew through Oakville on the weekend, and it brought me back to summers spent at my grandparents’ cottage in the Laurentian mountains in Quebec. The cottage was built in the early 1900s, on a hillside with glimpses of the lake just visible in...
Drowning in insurance papers

Drowning in insurance papers

My car insurer claims it is working on “greening” its operations, and not a moment too soon. I’m drowning in paper. True, I laid a number of changes on the company over the past two months. I bought a new car that had to be added to my existing...

Canada Day fun

In honour of Canada Day and our 142nd birthday today: A catchy and clever rap; we know that you wanna be Canadian! Canadians share our 100 favourite Canadian things. Hmm, a lot of food listed (back bacon, poutine, maple syrup, butter tarts…). I love that Google...

Twitter vs. blogs

Have you noticed lately that the bloggers you follow are posting a little less frequently? For me, there’s a direct correlation between deadlines looming and a slowdown in both reading and posting to blogs. I’m disciplined about working when I have to be,...
More SF highlights

More SF highlights

The 2009 IABC World Conference in San Francisco was a whirlwind of learning opportunities and social events. (Great promotional clip for it here.) Here are some of the highlights: Brian Dunn, COO and soon to be CEO of Best Buy: Down-to-earth, personable, enthusiastic,...
Sue’s excellent SF adventure

Sue’s excellent SF adventure

Back from the 2009 IABC conference in San Francisco (it’s a week ago already!) and I’ve finally found a few minutes to blog about it. (If you’re visiting from Les Potter’s blog, welcome! Be warned you’ve arrived at the PotterHorn mutual...