The Red Jacket Diaries blog

Sue Horner is a freelance writer in Oakville, Ontario, who blogs about writing, newsletters, communications and running an independent business in The Red Jacket Diaries blog.
Zappos CEO gets it

Zappos CEO gets it

It’s so refreshing when a CEO sends out something that actually sounds like a human being might have said/written it. That was the case when Zappos’ CEO, Tony Hsieh, issued an announcement about Amazon buying Zappos. I liked that he apologized “for...
6 tips to avoid the legal blues

6 tips to avoid the legal blues

So when I sang the legal blues recently, I should have been more helpful and given some suggestions for avoiding approval problems with lawyers. Here they are: Consider what’s going on. In a time when lawyers are super-super-sensitive, like a lawsuit or merger,...
Drowning in insurance papers

Drowning in insurance papers

My car insurer claims it is working on “greening” its operations, and not a moment too soon. I’m drowning in paper. True, I laid a number of changes on the company over the past two months. I bought a new car that had to be added to my existing...