The Red Jacket Diaries blog

Sue Horner is a freelance writer in Oakville, Ontario, who blogs about writing, newsletters, communications and running an independent business in The Red Jacket Diaries blog.
6 tips to avoid the legal blues

6 tips to avoid the legal blues

So when I sang the legal blues recently, I should have been more helpful and given some suggestions for avoiding approval problems with lawyers. Here they are: Consider what’s going on. In a time when lawyers are super-super-sensitive, like a lawsuit or merger,...
Drowning in insurance papers

Drowning in insurance papers

My car insurer claims it is working on “greening” its operations, and not a moment too soon. I’m drowning in paper. True, I laid a number of changes on the company over the past two months. I bought a new car that had to be added to my existing...

Twitter vs. blogs

Have you noticed lately that the bloggers you follow are posting a little less frequently? For me, there’s a direct correlation between deadlines looming and a slowdown in both reading and posting to blogs. I’m disciplined about working when I have to be,...
More SF highlights

More SF highlights

The 2009 IABC World Conference in San Francisco was a whirlwind of learning opportunities and social events. (Great promotional clip for it here.) Here are some of the highlights: Brian Dunn, COO and soon to be CEO of Best Buy: Down-to-earth, personable, enthusiastic,...
Sue’s excellent SF adventure

Sue’s excellent SF adventure

Back from the 2009 IABC conference in San Francisco (it’s a week ago already!) and I’ve finally found a few minutes to blog about it. (If you’re visiting from Les Potter’s blog, welcome! Be warned you’ve arrived at the PotterHorn mutual...