The Red Jacket Diaries blog

Sue Horner is a freelance writer in Oakville, Ontario, who blogs about writing, newsletters, communications and running an independent business in The Red Jacket Diaries blog.

Words matter

“There are huge problems in this world, and then there are problems that can be solved by everyday people with red pens and a little moxie.” So says the Society for the Promotion of Good Grammar, which has proclaimed today National Grammar Day. Not...

More engaging phrases

For your reading pleasure, more examples of clever writers getting a specific point across: “Guys like Bruce were as common as white socks sold in six packs at the Wal-Mart.”  – Jennifer Weiner in Good in Bed “Abiding by the rules worked until...

Test your Scrabble power

Here’s a new way to waste time practice your Scrabble(R) skills: Scrabble Zone, found at Merriam-Webster Online. You don’t actually connect the words the way you do on a Scrabble board, just make a word as fast as possible with the tiles given. Premium...

Survivor: Offline

Could you do without your computer and your online life for a week? It’s an experiment I conducted last week, after dropping off my laptop for repairs and going skiing at Mont Tremblant, Quebec. My main clients knew I was away and all my projects were up to...

Die, buzzwords, die

This week, a Toronto newspaper ran a story with a headline containing a buzzword that is one of my most detested — “win-win” — so it’s obvious the battle against meaningless phrases must continue. On our side, we have sites that make fun...
Glory file as a word cloud

Glory file as a word cloud

At one point, word clouds were everywhere: illustrating a  newspaper article, highlighting a book’s content, offering a glimpse into a web site. And for good reason. They are great visual signals for what’s inside. I made the one shown here with a fun toy...

Are the ads worth it?

The discussion over Super Bowl ads continues days after they aired. Of course, we Canadians are sheltered and can’t see the ads during the event itself, but they are a still a hot topic of conversation. (The game? What game? Oh, yeah, the football game, we did...

More fun words

Some interesting words I’ve run across lately: Wrapsimonious: “Joe recycles nothing, so when he carefully removes the paper from his gift, he’s just being wrapsimonious so he won’t have to purchase any.” (From Verbotomy) Clickstream: The...

Customer service/disservice files

Is the way your company operates thinking of the customer first? Or at all? I have recent examples of two companies that did a good job and two that did not. The surprising instances of customer appreciation: Bank of Montreal: My husband and I have banked with BMO for...