The Red Jacket Diaries blog

Sue Horner is a freelance writer in Oakville, Ontario, who blogs about writing, newsletters, communications and running an independent business in The Red Jacket Diaries blog.

Customer service/disservice files

Is the way your company operates thinking of the customer first? Or at all? I have recent examples of two companies that did a good job and two that did not. The surprising instances of customer appreciation: Bank of Montreal: My husband and I have banked with BMO for...
Get creative with metaphors

Get creative with metaphors

You can’t argue with the Publication Coach, Daphne Grey-Grant, when she encourages writers to use metaphors. “They add interest, colour and power to your writing,” she says. “As readers, we all do better when we can visualize something concrete.” I keep a file...