The Red Jacket Diaries blog

Sue Horner is a freelance writer in Oakville, Ontario, who blogs about writing, newsletters, communications and running an independent business in The Red Jacket Diaries blog.
Happy birthday, Barbie

Happy birthday, Barbie

Happy birthday to Barbie, who turned 50 today. Talk about a toy with legs! Whether 50 is the new 40 or 50 is the new 30, she sure looks good. And she’s got all kinds of “dream” things — dream bedroom, dream dining room, dream kitchen, dream...

Die, buzzwords, die

This week, a Toronto newspaper ran a story with a headline containing a buzzword that is one of my most detested — “win-win” — so it’s obvious the battle against meaningless phrases must continue. On our side, we have sites that make fun...

Customer service/disservice files

Is the way your company operates thinking of the customer first? Or at all? I have recent examples of two companies that did a good job and two that did not. The surprising instances of customer appreciation: Bank of Montreal: My husband and I have banked with BMO for...
Get creative with metaphors

Get creative with metaphors

You can’t argue with the Publication Coach, Daphne Grey-Grant, when she encourages writers to use metaphors. “They add interest, colour and power to your writing,” she says. “As readers, we all do better when we can visualize something concrete.” I keep a file...