Weed out weasel words from your news release
Having just edited a client’s news release, I found David Meerman Scott’s post on weasel words, gobbledygook, jargon and other baloney quite topical! (Check it out for some awful examples of what not to write.) The release I worked on started out in the...
5 steps to keep paying the rent
Don’t you almost hate to watch the news, open a newspaper or check your stocks these days? The bad news is unrelenting. Formerly solid companies going bust. Layoffs. Gasoline prices through the roof. Catastrophic weather. It’s definitely an uncertain world we live in....
Straw to gold in 5 steps
Last week, I was juggling several different articles for two different employee publications. One somewhat daunting piece started off with three interviews, four people to quote and three pages of notes. I had 1,500 words to boil down into 500, a process I like to...
Guilty summer pleasure? Sneaking out to swim
All summer, I kept working away on hot days, even with a pool coolly beckoning. “I’ll finish this project now and swim late in the day,” I told myself. I can’t tell you how many times a glorious sunny day turned dark as rain swept in about 4...
‘Getting rid of’ my kids? Nope, that’s not me
Summer is my season, so even though I enjoy different seasons, this time of year always makes me feel a little down. I’m expecting to feel a little bluer than usual just over a week from now, when our youngest heads off to university. Many people talk about how...
Trying to quit? Smartphones make it difficult
You claim you’re trying to quit. You sneak off to furtively indulge in just one more. You check your pockets often to make sure you have your secret vice with you. In the old days (the Dark Ages, as my kids would say), you’d be a smoker. These days, you’ve...Share the love – comment on social media
(Updated September 2017) A colleague in one of my networking groups, Rob Clark of The Elusive Fish, once likened social media to being at a party. He suggested that just as we would at a party, we need to get out and talk to people. Blogger Jean Gogolin (found through...
No glamour left in the air
Remember when flying used to be glamorous and exciting? You’d look forward to your trip. Flight attendants were cheerful and helpful, and gave out blankets and pillows so you’d be more comfortable. On long flights, you’d get a hot meal chosen from a...