The Red Jacket Diaries blog

Sue Horner is a freelance writer in Oakville, Ontario, who blogs about writing, newsletters, communications and running an independent business in The Red Jacket Diaries blog.

Can execs speak plainly?

No wonder employees find it hard to understand company “leaders” (the new word for managers, apparently). The latest “BigExec-speak” I ran into this week: Action as a verb, as in, “We’ll action those areas.” Ugh. Criticality....

Going through the wringer

What happens when a phrase references old technology? It becomes a prime candidate for being misspelled. I thought of this when spotting “put us through the ringer” in my local newspaper. The word should be spelled “wringer,” as in the old...

New words for two dictionaries

Talk about a never-ending job! Merriam-Webster’s Collegiate Dictionary (Eleventh Edition) recently added some new words, chosen among submissions from readers for their favourite word not in the dictionary. Sadly, one of the top choices was...

Whatever happened to longevity?

While catching up on my reading after being away, I ran across an interesting article in Saturday’s Toronto Star. In “The tyranny of residual media,” freelance writer Ryan Bigge talks about the iPhone and how consumers chase the new and improved. As...
Networking can be enjoyable

Networking can be enjoyable

Many people are intimidated by the thought of networking. They feel they need a properly rehearsed elevator speech summing up what they do. They expect to sell their company or their business, or maybe the boss expects that to justify paying for the event. Networking...