The Red Jacket Diaries blog

Sue Horner is a freelance writer in Oakville, Ontario, who blogs about writing, newsletters, communications and running an independent business in The Red Jacket Diaries blog.

How was your Earth Hour?

Did you celebrate Earth Hour on Saturday night? Here’s what went on in my house: All lights off. Both computers off and power bars off. Several “vampire” appliances (you know, the ones with the ready lights that keep sucking up power while waiting at...

Writing for readability

I’ve been playing with the grammar function in Word after a reminder from the Publication Coach, Daphne Gray-Grant. By paying attention to things like words per sentence (aim for an average of 14 or less), passive sentences (no more than 10%) and Flesch-Kincaid...

Signs of spring

The signs are small, but growing. As I navigate the ice and snow that STILL cover much of the ground, birds are singing. I spotted a cardinal on my walk with Jake this morning, and a robin perched on the rail of my deck. The past three mornings, Jake and I have passed...
Remembering Joan

Remembering Joan

Easter was early that year; March 26. I was awake but still in bed when the doorbell rang. It must have been something like 7 a.m., so my parents and I knew something was wrong; we arrived at the door at the same time, throwing on robes. There was a police officer...

Amusing words

From Encarta’s top 10 business buzzwords: Delayering: A newer, more PC term for “rightsizing,” a.k.a. downsizing. Potato, potahto. It’s still a layoff. Narcissurfing: Googling yourself to see where, when and how often you show up on the...
How to get a meaty quote

How to get a meaty quote

Writers love to interview someone who speaks naturally, compares a complex topic or object to something others can relate to and isn’t afraid to share personal feelings or thoughts. It just makes the whole writing process a lot easier. In the corporate world,...

Behind the scenes

Here’s some of what’s been going on behind the scenes of the happy freelancer: I had a last-minute panic call from a client. An executive did not like an employee newsletter article written by a junior staff writer. Could I listen to a taped conversation...

New way to resume

Today I found Marci Alboher’s New York Times blog Shifting Careers, which highlights “the newfangled ways we are custom-blending careers, and shares tips for doing it better.” Check out the post about the “Web 2.0 resume,” which includes...