Ran across some amusing words this week:
Whale client: From MarketingSherpa‘s tale of how a small company reeled in a big client, “How CPG marketer’s guerrilla campaign landed coveted space on Whole Foods’ shelves.” (Free access for a limited time.)
Frankenquote: From writer Matthew Stibbe‘s advice about improving news releases. “Don’t frankenquote. This is my phrase for any made-up quotation that is used in a press release. Usually they are turgid, content-free and obviously made up.”
Voicejail: From www.urbandictionary.com, meaning “The loop of options where you get stuck when trying to navigate your voice mail.” I would add when trying to reach a human on a “customer service” line!