I loved this line, from Daphne Gray-Grant‘s “Power Writing” e-newsletter:
“Your brain is not a trained seal designed to perform tricks (such as excellent writing) on demand.”
Her point was that “perfectly formed prose” doesn’t just happen on the first try. That’s exactly why I recently said to a client, “Don’t confuse straightforward with easy.” Yes, the article I had to write was straightforward. The topic was not complicated. I had all the content of my interviews in front of me. That doesn’t mean turning it all into an interesting, readable article was easy, although I guess I must sometimes make it look that way!
Don’t you just love it when someone tells you that an article should be “easy” to write? How come they need our help? I’m not complaining, I’m just saying.;-))
Oh yeah – because everyone can write, can’t they?