Sue Horner is a freelance writer in Oakville, Ontario, who blogs about writing, newsletters, communications and running an independent business in The Red Jacket Diaries blog.
Can you remember life before the web? Probably barely, even if you are old enough. The World Wide Web turned 30 this week, starting “a technological revolution that has transformed the way people buy goods, share ideas, get information and much more,” reports...
A PR colleague is having a hard time convincing me that using “ecosystem” outside the realm of biology and science isn’t jargon. It is. Here’s the usual definition: “A biological community of interacting organisms and their physical environment” (The Canadian Oxford...
Every year, people wonder: Is blogging dead? I always wonder this myself when my blogging anniversary comes up in January (12 years and 800+ posts!), and do a search to find out the current thinking. This week, about 74 million went to Google to find out, too. The...
When it comes to the workplace, one form of communication does not fit all. This is especially true now that employees may span five generations, ranging from Traditionalists (born before 1946) to Generation Z (born after 1997). Thousands of internal communicators...
You can’t always (ever?) be wildly creative in corporate writing. But you can choose words and phrases that are interesting and colourful to help your readers “see” what you mean. If you want to explain something, make a point or reflect or spark emotion, reach for...
Why say “the earthy scent released when rain hits dry earth” when you could go with “petrichor”? That’s what Merriam-Webster tweeted recently. I love words almost as much as Merriam-Webster, but I would pick the full description. One, it’s wonderfully evocative. You...
“It’s only mid-January, but chances are pretty good that all those lofty resolutions you made before the clock struck midnight on Dec. 31 have fallen by the wayside,” says executive coach Harrison Monarth in an article for Entrepreneur. What happens? We have good...
I’m celebrating 28 years in business this month – wow! Check out “A leap of faith to a dream job (with a great boss)” for a look at the best things about running my own business, and tips and resources if by chance you’re thinking about taking your own leap....
Happy New Year, and Happy Word Nerd Day! You know you are a word nerd when… You receive a word-a-day calendar for Christmas (featured today is Occam’s razor, “a scientific or philosophical rule that favors the simplest explanation”). Your Christmas gifts also...
Toxic. Misinformation. Justice. Weaponize. Do these words capture the mood of your 2018? They do for many people, according to the various dictionaries and online sources that track the topics we search for online. Here are the Words of the Year for 2018 that caught...