The Red Jacket Diaries blog

Sue Horner is a freelance writer in Oakville, Ontario, who blogs about writing, newsletters, communications and running an independent business in The Red Jacket Diaries blog.

Express your thanks

So my American friends are today recovering from all that turkey, and many are heading out to the malls to start some serious Christmas shopping. I hope you had a happy Thanksgiving! I’ve written before about Patti Digh, author of the wonderful and inspiring...
Poppies for remembrance

Poppies for remembrance

From November 5 to 11, Canadians celebrate Veterans’ Week, remembering and honouring the veterans who fought in past wars and the soldiers who are still fighting for freedom. November 11, the day that marked the end of World War I, is both Remembrance Day here...

A story with legs

If you used Google today, you will have noticed the “l” looks a little different. In fact, it looks like a pair of legs — those bright orange legs belonging to Big Bird. The “doodle” celebrates the fact that Sesame Street is 40 this...
Twitter tips for newbies

Twitter tips for newbies

At a hands-on social media event sponsored by Communicators Connection (then called Halton-Peel Communications Association), I joined fellow members Donna Papacosta, Rob Clark and Joan Vinall-Cox in talking about and demonstrating how to use LinkedIn, blogs, audio and...

You should volunteer. Do you?

At a networking event given by IABC/Toronto’s Professional Independent Communicators (PIC), I shared why I volunteer, as did my colleagues Leslie Hetherington, Donna Papacosta, Barb Sawyers and Lee Weisser. PIC supports more than 100 independent communicators,...

An imperfect world 2

Time for a reminder to be careful out there, as we look at some of the recent errors spotted in our imperfect published world (because, of course, I am perfect and never make any myself)*: …the pictures of the bloggers…don’t wreak of the standard...
How to warm up to cold calling

How to warm up to cold calling

While decluttering my office, I ran across a battered 1981 edition of The Canadian Writer’s Market. In it I found 32 pages of agency listings, each entry with a pencilled X or check mark beside it, plus new telephone numbers and scribbled names. Flashback: I was...
Every comma has its day

Every comma has its day

Yesterday was a big day for those of us who notice and cringe at signs with extra or missing apostrophes. If people suggest that makes you a nitpicker, tell them you have nothing on former newspaperman Jeff Rubin, the founder of National Punctuation Day. Jeff started...