The Red Jacket Diaries blog

Sue Horner is a freelance writer in Oakville, Ontario, who blogs about writing, newsletters, communications and running an independent business in The Red Jacket Diaries blog.

Who falls for spam?

Akismet (“You have better things to do with your life than deal with the underbelly of the internet”) has caught more than 8,800 spam messages for me since I activated it on my blog in May, and what a great tool it is. Every once in a while, I look through...

Wisdom for writers

From a recent newsletter from the always inspiring Daphne Gray-Grant: “From time to time, I make the mistake of letting myself feel discouraged by the inadequacy of my writing. At other times, I make the equally pointless error of wallowing in self-satisfaction...

Spending time at the pub

After last week’s concentrated efforts to spin straw into gold (writing like a woman possessed), I surfaced to finally check my feeds. Boy, was I behind! Chris Brogan, bless his prolific blogging self, had 33 posts I had not yet seen. I particularly liked his...

Yeah, you can keep that kimono closed

Does anyone else find this a somewhat odd thing to say? “A successful blog kind of opens the kimono and from a brand point of view lets people know who you are.” This is a quote from Rob Frankel, a Los Angeles-based branding consultant, from an article called Business...

A night at the Bee

The other night, a friend and I attended a showing of the Tony Award-winning musical comedy that just arrived in Toronto from off-Broadway: The 25th Annual Putnam County Spelling Bee. The play tells the story of six students fiercely competing to be the champion...

KISS for e-mails

One of the best reminders I’ve seen lately related to keeping e-mails brief and to the point comes from Matthew Stibbe’s “Ten laws for better email copy”: “Imagine…that you were paying by the word.”
Blogging: One year on

Blogging: One year on

It seemed an incredible cosmic coincidence that I would start blogging on the very same day as the informative, insightful and strategic Les Potter, but as I found out when Les posted his one-year commentary on Tuesday, it was merely close. Well, two days apart is...