Set the tone with words
Anything worth doing is worth doing with WOW. So says online retailer Zappos, which for years has been a name synonymous for great customer service. At least, that’s what I had heard. I hadn’t experienced it myself because Zappos no longer ships to Canada...
Don’t let LinkedIn intimidate you
A friend has a LinkedIn profile, but beyond listing his title and employer, he has nothing — nothing! — to say what he does and how well he does it. He doesn’t even have a photo. Of course, I’m bugging him about it. “At least get a photo...
How do you reach “non-desk” employees?
How do companies communicate with their employees these days, when so many don’t have a desk or a computer? How do you reach those who work in a mine, in the cab of a delivery van, on the sales floor? Since it’s been a long time since I’ve been in a...
To bid or not to bid on that RFP?
When it comes to a Request for Proposal (RFP), the first question you should ask yourself is this: To bid, or not to bid? At a meeting this week of my local group of independents, the Communicators Connection, presenter Paul Heron pointed out that for small businesses...
Pricing tips for indie communicators
If you’re new to freelancing, you probably charge by the hour. However, a better plan for both clients and solopreneurs is to charge by the project, according to panelists at an IABC/Toronto Professional Independent Communicators (PIC) session on pricing. This takes...
Runs with undies
(Updated March 8, 2018) The issue is serious — colon cancer — but those of us running/walking to raise money for the cause in February couldn’t resist a little word fun. Thus the Sacramento Undy Run features teams with names like the SemiColons, WHAtch...
Reports of print’s death are exaggerated
Author Harper Lee’s recently discovered book, Go Set a Watchman, will launch with an e-book and audio book – and two million print copies. Her original 1960 book, To Kill a Mockingbird, still sells more than a million hard copies a year. Clearly, print is not dead....
LinkedIn turns up the noise
Wait for it: 230 million LinkedIn users around the world will soon be piling on the publishing bandwagon. LinkedIn says it is “always looking for new ways for members to contribute professional insights.” That means it is allowing members – as well as the...