How often should you publish your newsletter?
How often should you send an employee or subscriber newsletter? As with many areas of communication, the answer is, “It depends.” The April issue of Wordnerdery talks about some things to consider, revisiting this blog post from 2012. Do you agree?...
Life is short; get screened
In the end, my big brother had less than a year to live from the first signs that something was going wrong. Gallstones, maybe? No. Colon cancer, which had already spread to his lungs and liver. He was 61. Don moved to California years ago, and being on opposite sides...
New Toronto shopping guide is out
Earlier this year, I mentioned working on a Toronto shopping guide, intended for people coming to this year’s IABC World Conference. With the guide, visitors get the inside scoop from local IABC members on where to grab a gift or specific item close to the...IABC session shares tips to help you transition your career
4 quick ways to get your workspace organized
Is your desk and workspace tidy? Some believe a messy desk shows creativity, others that it’s a sign of an equally disheveled mind. At a meeting of my local freelancer group (HPCA) last week, we learned that it’s okay to be a little untidy, but it’s...
Simple blogging tips (or, don’t do what I did!)
I’ve been doing what I think of as “spelunking” (isn’t that a great word?) — digging around in the caves of this blog. With the wisdom of my seven years of blogging, I can look back and clearly see ways I could have done a better blogging...
Sending an email newsletter? Here are a dozen ‘don’ts’
If you publish an e-newsletter, remember to keep in mind “what’s in it for my reader?” Doing so will help you avoid the mistakes that often cause readers to unsubscribe or ignore your messages. Many of the items on the following list are the “don’ts” listed in the...
The most epic, amazing, all-star, kick-ass blog post ever
Sorry for what may be a misleading headline. This post is not the most epic, amazing, etc. one ever; but do you notice how so many people are casually attaching those words to any blog post? A search for “epic blog posts” or “kick-ass blog...