Are you putting readers to sleep?
Working on a client’s employee newsletter has kept my nose to the grindstone for a bit (why hello blog! should I re-introduce myself?). And it also reminded me that the corporate world has much to do to keep employees reading their newsletters. Despite company...
Like Millennials, I don’t want to ‘like’ you
It’s easy to understand why businesses want to be on Facebook. There are more than 500 million Facebook users, and half of them are logged in on any given day (thanks, DigitalBuzz, for the stats). But the funny thing is that people don’t really want to get...
So, that’s a vote for red, then
Oh, dear. Bad news for someone who loves red jackets for networking and presenting; according to researchers: “Red makes you sexy, dumb, attractive and repellant.” Well, wait a minute. I could live with attractive, and maybe just a little sexy. And...Aim for plain language
I encountered an error message this morning trying to get to a Paper.li page. Talk about corporatespeak!!! The infrastructure issue impacting the service has been well identified and we are now closing in on a final resolution. Let’s pick it apart:...
Secrets of successful independents
The F-word cropped up early in the March 7 “Secrets of successful independents” session put on by IABC/Toronto’s Professional Independent Communicators. I’m talking about FOCUS. Coping with changes in the freelance landscape requires both focus...The discussion about how often to publish continues
While my last post post about how often to publish a newsletter was already in the works, it got finished because of a comment made by Steve Crescenzo in an issue of IABC’s Communication World. I know Steve is a big fan of print newsletters, so he shocked me by...
Employee newsletters: How often should you publish?
(Updated in September 2016) A colleague once mentioned that her company had a small print employee newsletter. They published it three times a year, but were thinking of dropping the frequency to twice and increasing the size. My first reaction was dismay. No matter...
Awareness is the 1st step to work/life balance
The hot topic of conversation at a meeting of the Halton-Peel Communications Association last week was work/life balance. HPCA members are all entrepreneurs who presumably have a little more control over our lives than those in the corporate world, which is key. Yet...