Dig to find the right newsletter content
There used to be a service that provided “canned” content to be used as filler for employee newsletters. I never understood why. A newsletter is precious real estate. Even an e-newsletter only has so much space available before the reader gets distracted...
Friday fun: Spam version
Just had a quick look through the spam holding pen (thank goodness for Akismet, defender against comment spam, which has prevented 78,569 messages from getting through!). There, amid the hundreds of links to pharmaceutical products and replica watches and such, were...
Social media tips from the archives
LinkedIn, Twitter, blogs – so many ways to spend time on social media! In case you missed them earlier, these are some of the posts about social media to which readers of this blog most responded. Without limits, you can spend hours trying to keep up with social...
Er, it’s ‘social’ media, not ‘numbers’ media
Despite what some people will tell you, Twitter isn’t a numbers game. Nor is Facebook. Nope, not LinkedIn either. Social media is all about connection and community. Oh, spammers will offer to get you thousands of Twitter followers or Facebook...
Friday word fun
It’s Friday, and it’s the start of a long weekend (at least here in Canada). Seems like the perfect time for some word fun! Is it a piece of IKEA furniture or a type of cheese? An amusing quiz from Mental Floss. Thou wayward rump-fed malt-worm! Have some...
10 tips to reclaim your blogging mojo
I seem to have misplaced my blogging mojo again. It started slipping away during a busy few weeks leading up to a week’s vacation. Then, between my writing business, and school, and networking/volunteer activities, and family, the blogging momentum just slipped...
Are you putting readers to sleep?
Working on a client’s employee newsletter has kept my nose to the grindstone for a bit (why hello blog! should I re-introduce myself?). And it also reminded me that the corporate world has much to do to keep employees reading their newsletters. Despite company...
Like Millennials, I don’t want to ‘like’ you
It’s easy to understand why businesses want to be on Facebook. There are more than 500 million Facebook users, and half of them are logged in on any given day (thanks, DigitalBuzz, for the stats). But the funny thing is that people don’t really want to get...