Trying to clone yourself? There’s a better way to win business
“Solopreneurs” may think we have to clone ourselves to take on more business. We can’t, but that’s the wrong approach anyway. Instead, we should partner with others to create a diverse team with varied skills and experience, which allows us to take on more business...
Wordnerdery: The inside view of employee comms, part 1
Having been on the outside of company employee communication for many years, I’ve recently gone looking for the current “inside” view. The May issue of my newsletter, Wordnerdery, starts a series where I report the results, starting with one perspective on...
Hidden facts? Might as well be weasel words
Print can be expensive, so I understand that Costco will no longer send their printed Costco Connection magazine to lower-tier members like me. After all, their stated mission is “to continually provide our members with quality goods and services at the lowest...
How to write emails employees will read
With the data from 350 million internal emails in PoliteMail’s 2018 Benchmark Report, Michael DesRochers has a good idea of what encourages employees to read them. Michael is Managing Director of PoliteMail, which helps companies measure and improve email broadcasts...
Storytelling sells prospects on the cruise life
My husband and I have never taken a cruise, but somehow we’re on a mailing list that leads to regular promotions for ocean and river adventures. We also get frequent invitations to events where we can get more details. Finally, we accepted one, and set off to learn...
Words as Legos and more expressive language (Wordnerdery)
Do you want to explain something, clear up confusion, make a point or reflect or spark emotion? Reach for what I call expressive language (AKA figurative writing), which is a memorable way of showing rather than telling. For example, Oxford Dictionaries describes...
How to know when it’s time for a refresh
Google made me do it. My website refresh has been in the back of my mind for months. I had a few changes I wanted to make, but nothing seemed urgent and the project fell off my radar. I finally set things in motion after a few reminders about Google’s view of sites...
Volunteering: More valuable than you might think
Hands up if you volunteer! Hey, good for you – and good for the organization you’re helping. Much of the work in associations, schools and other groups only gets done if volunteers tackle it. In fact, if you find yourself grumbling, “Why doesn’t this group [do...