What’s the best length for my e-newsletter?
“How much content is too much content in a newsletter?” wondered reader Danielle Wintrip after my post with quotes about e-newsletters. Good question. The quick answer is that “too much” varies, but you’re best off keeping your e-newsletter short. With attention spans...
‘Best, cheapest, easiest’ and more praise for e-newsletters
Do you use an email newsletter to reach customers, prospects, blog readers or employees? If so, you know that e-newsletters are far from dinosaurs, and an online search for comment shows they are alive and well. Here’s some praise for e-newsletters: “Email...
Wordnerdery: 10 tips for an effective non-profit newsletter
Email newsletters are one of the most effective ways non-profit organizations can stay in touch with supporters, and an “effective channel to send prospects to your fundraising page.” So says John Haydon, a digital marketing expert who helps non-profits and charities...
Tragically, Gord’s gone, but his words live on
Like many Canadians, I was dismayed to hear of the death this week of Gord Downie, just 53, quirky lead singer of Canada’s Tragically Hip. His diagnosis with an incurable brain tumour last year made the ending inevitable, but it still came as a shock. Like many...
Businesses lose when they don’t follow up
When a company fails to follow up with a customer who is ready to buy, or who has stopped coming back for service, you have to wonder. Is business so great the people running the place don’t care? No, more likely the problem is lack of followup. Customers want help...
Stop email subject line fail with one last look
The subject line – “Done like Thanksgiving dinner” – probably seemed appropriate, casual and timely to the marketers who sent the email. It rounded up things that would help you prepare and serve a Thanksgiving dinner, like a roasting pan, pots, glasses and dishes....
4 steps to boost your ranking with SEO
Search engine optimization (SEO) is a fancy way of describing how to get you or your business in front of search engines like Google. The ideal is that someone searches for your name, of course, but SEO helps if the searcher doesn’t know you or have your name in mind....