Panelists agree: Social media changes everything
People have a compelling need to share our information with each other, and we’re finding it easier than ever with social media. That means huge change for business. At a session sponsored by IABC/Golden Horseshoe and IABC/Toronto Westend on April 11, a trio of...
Boring topic? 3 secrets to spin that ‘straw’ into gold
Some days I look at the topic a client has asked me to write about and think, “How on earth am I going to make this interesting?” You know the topics. They’re necessary, but they aren’t the sexiest. Safety reminders, maybe, or a potentially dry...
Make your media pitch relevant
Working with the media has changed since the days of PR people sending pitches by fax. Yet what hasn’t changed is the key to getting media coverage – which is likewise key to newsletter effectiveness: relevance to the audience. I don’t have media relations...
Make your endorsements meaningful
Writing speeches is a skill I do not possess. In no universe do I claim such expertise. In fact, my expertise is knowing to call on an expert. My LinkedIn profile suggests that if you need someone to work on newsletters, I’m your gal. Speeches? I know some...
Help your website seal the deal
Consumers don’t have time, and that makes it vitally important for your business to be clear about why they should buy from you. That was one clear message delivered by speaker Marie Wiese of Marketing CoPilot at a meeting of the IABC Professional Independent...
Ease up on the exclamations for better effect
The mail this week included a short printed newsletter from a local real estate agent. She always includes a chatty page about family and seasonal activities. It is all very heart-warming and she’s a lovely woman. But! One! short! page! Had 16 exclamation marks!...
Here’s why you want to blog
Are you blogging? Technorati’s 2013 Digital Influence Report (the report formerly known as the State of the Blogosphere) suggests you should be. (Sorry, the link is no longer live.) “Blogs are still one of the most influential mediums, ranking high with...Hands-on social media workshop was helpful and fun
Are you keeping up with social media? You could spend lots of time tinkering or reading up on the latest social media networks. Or you could attend a session with an expert, as I did this weekend. As I say in the summary of Twitter messages below, my friend Donna...