How often do you tweet?
If you tweet more than 50 times a day, it’s too much; less than 10 times a day, it’s too little. At least, that’s what the inbound marketing experts at HubSpot said in 2011. (Thanks to James Howe of Communicate & Howe! for pointing me to the...
How to get paid what you’re worth
Are you getting paid what you’re worth? Anyone can appreciate the value and attraction of that concept, but perhaps independent business owners most of all. I attended a networking/professional development event on just that topic, put on by IABC/Toronto’s...‘App’ makes Word of the Year
Those crazy word-nerds in the American Dialect Society have done it again, coming out with “app” as their Word of the Year for 2010. As even your grandmother probably knows, app is short for software application, and has gained particular popularity in...Man up? Be gone
Along with a fresh new year comes the latest list of Banished Words, as issued by Lake Superior State University. How epic is that? While you might wish many of these words to actually be banished forever, that’s just wishful thinking. The list for 2011 includes...
Tonight, we celebrate New Year’s Eve
Champagne on ice? Check. Cupboards stocked with food? Check. Coins in the pocket to signify wealth for the coming year? Check. Twelve grapes to gobble at midnight, also meaning wealth? Check. Bright red or yellow undies to ‘catch’ love or money? Er...
Live your life, part 2
We interrupt the week’s frantic shopping, work and studies to bring you this important public message: Do not wait to live your life until you find the perfect man or woman. If the Sexiest Man Alive (so named by People magazine), Ryan Reynolds, and the Sexiest...
My grandma helps avoid the passive
Maybe it’s the influence of Legal departments, who prefer the blameless “mistakes were made” or “it was decided” to naming names. But corporate writers often have to fight for the active voice — you know, where the subject performs...