It’s okay to follow up
(Updated April 13, 2016.) You’re tired of getting phone calls from strangers trying to sell you duct cleaning, aren’t you? But if you know a great esthetician, don’t you want to find out that she’s moved to a different salon? Of course you do....
Heartfelt writing
In honour of Valentine’s Day, here’s to heartfelt writing: The Toronto Star recently shared some pointers on writing a love letter. Writer Niesha Lofing points to a U.S. survey, in which two-thirds of women respondents aged 18 to 70 said what they most...
Business in your bathrobe? Why not!
Get your bathrobe ready! Monday, February 21st is the 8th annual Doing Business in Your Bathrobe Day, an annual celebration of the freedom and joys of owning your own home business. (Sorry, link no longer live.) Blogger Kristie Rimmele calls working from home...
Overused buzzword or résumé requirement?
LinkedIn told me today that 62 of my connections changed jobs in 2010. Wow! While a closer look reveals that some of my colleagues actually just updated their profiles, many did really start new jobs. The economy may be improving! Part of the process of job hunting...
Freelancing 101 tips
“You can have it fast, you can have it good, you can have it cheap. Pick any two.” If these are words for independent communicators to live by – reflecting the value of what we do – why do so many of us buckle when a prospective client balks at the price we propose? A...
Happy 4th anniversary to the Red Jacket Diaries!
Four years and 455 blog posts — I suppose for more prolific bloggers, that’s nothing. But for someone who had a hard time updating a journal more than once every couple of months, it’s a pretty significant achievement. So happy anniversary to me and...
How often do you tweet?
If you tweet more than 50 times a day, it’s too much; less than 10 times a day, it’s too little. At least, that’s what the inbound marketing experts at HubSpot said in 2011. (Thanks to James Howe of Communicate & Howe! for pointing me to the...