The Red Jacket Diaries blog

Sue Horner is a freelance writer in Oakville, Ontario, who blogs about writing, newsletters, communications and running an independent business in The Red Jacket Diaries blog.
E-newsletters a great tool

E-newsletters a great tool

While Facebook and Twitter continue to get all the press, email newsletters just keep building their solid reputation. In fact, they are “the Internet’s best tool for supplementing a website,” according to web usability expert Jakob Nielsen:...

Funny but dubious honour

Leave it to the British to give an award for Bad Sex in Fiction! The 18th annual (dis)honour, given out last night, went to Rowan Somerville for his novel The Shape of Her. Somerville won over the judges with phrases such as the one describing an act of lovemaking as...

Where are the proofreaders?

Yesterday, a headline in a prominent newspaper boldly proclaimed that the Saudi king was handing over the reigns while he was in the U.S. for treatment. Since a king only has one reign, and he holds it whether he’s in the U.S. or not, I thought at first maybe...

Blogs still going strong

Hobbyists, or people who express their personal musings online as a hobby, make up the “backbone” (64%) of the blogging world, according to Technorati’s 2010 State of the blogosphere, which covered 7,200 bloggers. Self-employeds, like me, make up the...
In search of real

In search of real

(<— Real dog, fake squirrel) Quite a while ago, an association I belong to created some new marketing material. Prominent on what really was a good-looking piece was a stock photo of a group of people, basically standing in for those of us who are actual...

Lurkers, come out of hiding!

I had been mulling over writing here about the times I was surprised, pleased and even floored to discover someone had (secretly) been reading this blog, and I had no idea because they never commented. Just last week, a new IABC contact mentioned that something I had...