The Red Jacket Diaries blog

Sue Horner is a freelance writer in Oakville, Ontario, who blogs about writing, newsletters, communications and running an independent business in The Red Jacket Diaries blog.
How to get a meaty quote

How to get a meaty quote

Writers love to interview someone who speaks naturally, compares a complex topic or object to something others can relate to and isn’t afraid to share personal feelings or thoughts. It just makes the whole writing process a lot easier. In the corporate world,...

Yeah, you can keep that kimono closed

Does anyone else find this a somewhat odd thing to say? “A successful blog kind of opens the kimono and from a brand point of view lets people know who you are.” This is a quote from Rob Frankel, a Los Angeles-based branding consultant, from an article called Business...
Blogging: One year on

Blogging: One year on

It seemed an incredible cosmic coincidence that I would start blogging on the very same day as the informative, insightful and strategic Les Potter, but as I found out when Les posted his one-year commentary on Tuesday, it was merely close. Well, two days apart is...