Sue Horner is a freelance writer in Oakville, Ontario, who blogs about writing, newsletters, communications and running an independent business in The Red Jacket Diaries blog.
What can one person do to “invest in our planet,” the theme for Earth Day 2022? I was pondering that while out picking up garbage and recyclables to mark Earth Day. Even though I picked up a bag of each, you’d be right to suspect there will be another...
“The vast majority of your social posts will never be seen by the vast majority of your followers.” So says Michael J. Katz, who helps professional service firms talk and write about their work. Oh sure, posts made on LinkedIn, Facebook, Twitter, etc., are “around for...
Have you been swept up in the word craze that is Wordle? My hand is up. Yes, I start my online day with Wordle, followed by its Canadian cousin, Canuckle. Can you call yourself a word nerd if you don’t? Part of each game’s appeal is there’s just one five-letter word...
The mysterious case of PXO began with a pile of traffic cones at two nearby parks. A few weeks later, signs arrived, announcing a “PXO Program.” It was a term I’d never heard, and the name of the contractor involved (Aqua Tech Solution Inc.) suggested water might be...
If you spend any time on social media, you know that words disappear in as little as a few seconds. So when I find interesting, helpful or just plain funny posts, I like to share them. Here’s another collection of content you might appreciate and might have missed:...
During such a troubling time in the world, it may seem wrong to be talking about grammar. Yet the pandemic, the anti-vaccine protestors and now Russia’s invasion of Ukraine have clearly showed the importance of words and how they are presented. Also, maybe you...
“Corporate” writing doesn’t need to be so “corporate.” Employee communications consultant Steve Crescenzo thinks it gets that way when people write for the approver, not the reader. He advises taking the “corporate” out of corporate comms and replacing it with...
The 2022 winter Olympics are in full swing, and so is the insider language. Normally I recommend using words people understand and explaining jargon, acronyms and unusual terms. Announcers during fast-paced Olympic sports don’t have time for that, or they assume...
As we all know, the lifespan of words posted on social media is pretty short – as little as a few seconds. So when I find interesting, helpful or just plain funny posts, I like to share them. Here’s another collection of content you might enjoy and might have missed:...
Every year, people go to the internet to find out if blogging is finally dead. I celebrate my own blogging anniversary in January, which always prompts me to ask, too. I had lots of company this week; “Is blogging dead for 2022?” brought back about 197 million...