3 steps for newbies to get the most from Twitter
While chatting with a colleague this week, we got on the subject of Twitter. She didn’t see much value in it and wondered if I did. I do. I’ve made connections with new people on Twitter, and gained better visibility myself. I regularly find and share interesting...
Content as a ‘Russian doll’ – use expressive writing to explain complex ideas
Humans are funny creatures. We’ll binge-watch hours of TV episodes or movies, yet barely tolerate a fraction of a second for a web page to load. That means you need a shortcut to meaning if you’re explaining something complex or unusual. Seth Godin says the best way...
Cut! 11 ways to meet a stingy word count
The fellow I interviewed was chatty; the topic, fascinating. The problem? Cramming as much of that interesting conversation into just 300 words. My clients often have a specific number of words they need to fit a certain space. Magazine and newspaper editors also...
How do you give your creative head a shake?
I must have run across Roger von Oech at an IABC conference years ago. He’s an author and inventor who has been giving seminars, workshops and presentations on creativity since 1977, although he doesn’t specifically point to IABC on his website. His name came to light...
7 ways to sabotage your employee e-newsletter
Done properly, a company’s employee newsletter can deliver information employees need when they need it. An e-newsletter can reduce email volume by collecting content that otherwise would be sent separately. An e-newsletter can easily link to relevant spots in your...
10 years of blogging? Time for a blog post
(Updated Jan. 15, 2020.) January is a big month here at Get It Write headquarters. After celebrating 26 years in business earlier in the month, my next milestone is 10 years of blogging. I’ve learned a lot in that time (see nine things I listed at my nine-year...
Resist the initialization of the world (please)
Over the holidays, I was in the store formerly known as Mountain Equipment Co-op. Great name, isn’t it? Without even trying, you can tell it sells outdoor recreation gear and clothing. One of their taglines is “Outside is our place. Canada is our backyard.” Nice. In...
A leap of faith to a dream job (with a great boss)
Happy birthday to Get It Write! A woman I once met at an event said, “Omigosh, you have my dream job!” Most days, I think that too. In fact, during a conversation about “the best thing that’s ever happened to you,” I realized that launching my business 28 years ago...