Sue Horner is a freelance writer in Oakville, Ontario, who blogs about writing, newsletters, communications and running an independent business in The Red Jacket Diaries blog.
For people on Twitter, Facebook, Instagram and other social media, hashtags – words or phrases tagged with what used to be called the pound sign (#) — are a handy way to search for topics of interest. Companies use hashtags to try to connect with customers and...
Confession: I’ve barely started my Christmas shopping, but I have started collecting ideas for gifts. While making my list and checking it twice, I’ve found some terrific ideas — for Christmas, birthdays or other occasions — for the reader or writer...
With December on the doorstep, we can look forward to lots of apostrophe abuse. You know what I’m talking about. Where a simple “S” is required to indicate more than one item, an apostrophe is thrown in the mix. Retailers are going to offer...
As a Canadian, I won’t comment on the recent U.S. election. But I will say it’s interesting that certain aspects of president-elect Donald Trump’s speaking style could be considered plain language. The November issue of my newsletter, Wordnerdery, talks about five...
Branding is more than a logo or a tagline; it’s a promise. That’s the basic message of a recent panel discussion on “3D Branding” for IABC/Toronto’s Professional Independent Communicators (PIC). Here’s a brief look at what each...
On the eve of the U.S. election, even those of us up here in Canada are biting our nails. For a bit of diversion, here are some wonderful additions to my collection of expressive writing. In “Trump’s Tower of Babble,” talking about “the accidental...
Not everyone realizes the free or low-cost resources and advice available to small businesses at the Halton Region Small Business Centre. Years ago, I visited the centre to do a search on “Get It Write” and register the name for my business. Since then, I’ve...
When you have something to write, do you focus and get it done? Or do you find yourself with lots of things to write, but little time to actually do the writing? Meetings, events, planning, meetings, organizing, meetings and consulting can shrink your writing time to...
An interesting article usually starts with a conversation with a “subject matter expert,” as companies like to call them. Your job is to pull out the human side of the subject – sometimes against the instincts of the person you interview. How do you do it? Check out...
I recently met someone whose company had “gone totally digital” — no business cards. She admitted it was often awkward. Yes, a business card may seem unnecessary in a digital world where your contacts are easily found on LinkedIn. A business card may...