10 tips to network like a pro
(Updated January 2021) Whether you run your own independent business or work in a corporate setting, you need to get out and network. Like having a profile on LinkedIn (as I’ve suggested), networking gives you another way of building your connections. And in the...
How freelancers can use LinkedIn
After a conversation this week with someone just starting an independent business, one of the first things I did was send my new friend an invitation to connect on LinkedIn. This social networking site has more than 100 million members in more than 200 countries, and...
Marketing on a tight budget
For Tom Kaufman of TK Enterprises, attitude is everything. “Do you want to soar with the eagles, or gobble with the turkeys?” he demanded at meeting of IABC/Toronto’s Professional Independent Communicators. Tom’s topic was “Marketing on a tight budget,” and he...
A hope for peace
9/11. It’s become shorthand instantly understood around the world for a day filled with tragedy. Can it really be 10 years since we watched, horrified, as one plane and then a second crashed into the World Trade Center? I was at work in my home office when my...Thinking about a newsletter? Some things to consider
Are you thinking about producing a newsletter? Great idea! Here are some newsletter points to ponder, over at Advantis Communications.
Stretch your creative talents in this dark & stormy contest
I get such a kick out of the Bulwer-Lytton award, which challenges entrants to compose the opening sentence to the worst of all possible novels. The contest pays tribute to the famous “It was a dark and stormy night” opening of the 1830 novel Paul...
Get ready for National Punctuation Day!
If you are a word nerd and grammar geek, you probably notice signs in grocery stores that say apple’s instead of apples and cringe at misspellings and improper punctuation. So you may already know about and celebrate National Punctuation Day, which this year is...
Hello from Royal Roads, week 2
My second three-week residency at Royal Roads University is two-thirds done, closing last night with a class party that was all kinds of fun. Week one ended with tea at the historic Empress Hotel overlooking Victoria harbour; the photo shows me feeling a bit like...