The Red Jacket Diaries blog

Sue Horner is a freelance writer in Oakville, Ontario, who blogs about writing, newsletters, communications and running an independent business in The Red Jacket Diaries blog.

Rare sighting: good ads

With golf season upon us, Golf Town has been busily advertising. I have to say, these ads are good. In one, you see a mom at the wheel of her mini-van, counselling her unseen charges to “stay together” and “don’t cry when we have to...

More on moms

The Friday edition of the Toronto Star led into Mother’s Day with several essays about moms. One by Toronto writer Elyse Friedman was particularly funny; it captures the desire to do right by your child and the guilt and fear that you might not be doing so by...

Dog with a rap sheet update

You may be wondering how Jake, the dog known to police, is doing these days. I’m happy to say he is not looking mournfully out from behind bars. After our call from the Humane Society officer, I did indeed take steps that will weigh in his favour should someone...

Writing for readability

I’ve been playing with the grammar function in Word after a reminder from the Publication Coach, Daphne Gray-Grant. By paying attention to things like words per sentence (aim for an average of 14 or less), passive sentences (no more than 10%) and Flesch-Kincaid...
Remembering Joan

Remembering Joan

Easter was early that year; March 26. I was awake but still in bed when the doorbell rang. It must have been something like 7 a.m., so my parents and I knew something was wrong; we arrived at the door at the same time, throwing on robes. There was a police officer...
How to get a meaty quote

How to get a meaty quote

Writers love to interview someone who speaks naturally, compares a complex topic or object to something others can relate to and isn’t afraid to share personal feelings or thoughts. It just makes the whole writing process a lot easier. In the corporate world,...