The Red Jacket Diaries blog

Sue Horner is a freelance writer in Oakville, Ontario, who blogs about writing, newsletters, communications and running an independent business in The Red Jacket Diaries blog.

Found: trait we call quirky

As things wind down for a Christmas break, I thought I’d share with you an interesting quirk that seems to strike people good-hearted enough to post “found” ads. It’s the need almost so many of them have to name the foundling. And in this, the...

‘Tis the season

What is it with the need some people seem to have to add “season” onto perfectly acceptable solo words? “Tis not only the season to be jolly, but also to be throwing around wishes such as “Happy Holiday Season” (complete with...

More ammo for print

Companies are always looking at print publications with a critical eye, and wondering why they don’t just put the newsletter online and save money. There are plenty of reasons (studies show people retain more after reading print vs. online; it’s harder to...