Report on IABC 2012, part 3: Food!
So much goes on during an IABC World Conference, but I want to take a minute to talk about food. One of the great things about the conference is the Tuesday “dinearound,” something that I believe started years ago as a way for conference-goers to fill an...
Report on IABC 2012, part 2
Here are more of the key points from sessions I attended at the IABC World Conference in Chicago in June: Darin Diehl and Katherine Fletcher: Content marketing in action The session described Sun Life’s creation of a helpful (unbranded) site for consumers called...
Report on IABC 2012, part 1
Once again, it’s taken almost a week since the IABC World Conference to capture the highlights in a blog post, but here are some of them. Besides having fun playing tourist in a great city, Chicago (that’s Cloud Gate in Millennium Park shown here), I was...
Dad-isms
For Father’s Day, a salute to Dads everywhere with some of the pearls of “dad-isms” that have come from the fathers I know: “Life is too short to drink cheap wine.” “She was in the family way…she was in everyone’s...
Dig to find the right newsletter content
There used to be a service that provided “canned” content to be used as filler for employee newsletters. I never understood why. A newsletter is precious real estate. Even an e-newsletter only has so much space available before the reader gets distracted...
Friday fun: Spam version
Just had a quick look through the spam holding pen (thank goodness for Akismet, defender against comment spam, which has prevented 78,569 messages from getting through!). There, amid the hundreds of links to pharmaceutical products and replica watches and such, were...
Social media tips from the archives
LinkedIn, Twitter, blogs – so many ways to spend time on social media! In case you missed them earlier, these are some of the posts about social media to which readers of this blog most responded. Without limits, you can spend hours trying to keep up with social...
Er, it’s ‘social’ media, not ‘numbers’ media
Despite what some people will tell you, Twitter isn’t a numbers game. Nor is Facebook. Nope, not LinkedIn either. Social media is all about connection and community. Oh, spammers will offer to get you thousands of Twitter followers or Facebook...