The Red Jacket Diaries blog

Sue Horner is a freelance writer in Oakville, Ontario, who blogs about writing, newsletters, communications and running an independent business in The Red Jacket Diaries blog.
Friday word fun: Aug. 3

Friday word fun: Aug. 3

It’s a long weekend in Ontario, so let’s lead into it with some Friday word fun! Creative haikus about traffic (thanks to Sue Ridewood for the link). Example appropriate to Ontario holiday weekend traffic: “Need a few days off / after Sunday night...
Report on IABC 2012, part 2

Report on IABC 2012, part 2

Here are more of the key points from sessions I attended at the IABC World Conference in Chicago in June: Darin Diehl and Katherine Fletcher: Content marketing in action The session described Sun Life’s creation of a helpful (unbranded) site for consumers called...