Measuring social analytics takes more than intuition
If you aren’t measuring social analytics, you’re just operating on intuition. That’s what Adele McAlear told the group attending a gathering of IABC/Toronto’s Professional Independent Communicators. Adele is Director of Operations for Measurement & Analytics...
Let’s be discreet about using discrete
Don’t you find that it’s rare to see the word “discrete” used correctly? For some reason, that’s one of the most frequent homonyms (also called homophones) I keep running into lately — referring to one word mistaken for another...
#NoMoreBullies
Several different sources have pointed me to comedian Rick Mercer’s powerful rant this week about bullying, which was inspired by the recent suicide of 15-year-old Jamie Hubley. As a mother, I can only begin to imagine the heartbreak Jamie’s family is...
Something urgent to discuss? Pick up the phone!
When was the last time you actually called someone rather than send an email or a text message? I was out with a friend recently and we got to talking about how people seldom pick up the phone and call each other any more. Even when it would be easier and faster to...
Social media can be magic
Writer Susan Crossman of Crossman Communications went from not having to work hard to needing to drive serious business to her door. With focus, training and active participation in social media, she can now be choosy about clients. She spends about an hour each...
Steve Jobs touched my life; yours too?
In an early job, I worked in a sea of PCs, but got special dispensation to get a Mac because I worked in the Communications department. The IT guy seemed as excited about it as I was. A Mac IIsi (shown here) helped me launch Get It Write in 1991. Today, I use a...
Stop and say thanks
When was the last time you received a hand-written note, in the mail? It’s not that you aren’t getting in touch with or hearing from other people. You send and receive dozens, maybe hundreds of emails every day. You read newspapers and magazines and listen...
Best. Spam. Ever.
Thank goodness, Akismet keeps blog spam at bay. But every once in a while, I look through the spam holding pen to check out the most recent catches. I have to say, those spammers are getting quite creative, even if their grammar, excessive use of exclamation marks and...