I love awards in the spring, especially for volunteers with no budget
Last night, after a quick change from capris and bare feet to Little Black Dress and heels, I attended IABC/Toronto’s OVATION awards night in downtown Toronto, “applauding excellence in communications.” I’m pleased to say that I was part of a...Moms worth our weight in gold
Last night at a meeting of IABC independent communicators (AIP), a colleague mentioned the Reuters news item that said: If the typical stay-at-home mother in the United States were paid for her work as a housekeeper, cook and psychologist among other roles, she would...Proof that buzzwords are taking over
MarketingSherpa’s free weekly newsletter led me to the wonderfully named Gobbledygook Manifesto, which was cited as a winner in its 2007 Viral Marketing Hall of Fame. David Meerman Scott calls himself an “online thought leadership strategist” (hmm,...Life is short; hug your loved ones
Fresh reminders this weekend that life is short, and as I blogged about recently, you need to find beauty in each day: a cousin just found out she has ovarian cancer after it had spread to her lungs. a good friend’s mother, diagnosed recently with a brain tumour...Find beauty in each day
A post by Seth Godin led me to the transcript of a discussion with Washington Post writer Gene Weingarten. The topic was an experiment Gene conducted to see if violinist Josh Bell (incognito in a baseball cap) and his Stradivarius playing in a transit station could...
Can’t proofread? Have someone else read your work
It’s difficult to proofread your own writing. You’re familiar with the words and you can easily slide right over small mistakes. But don’t let difficulty stop you! I just received the monthly newsletter from my professional association. The front...
Be engaging, but resist the lure of your own writing
Writers should never fall in love with their own words, because the pleasure in capturing exactly what you wanted to say can disappear faster than a jerky treat in front of a Lab. I was reminded of this when my client called with the bad news that Big Executive wanted...