Sue Horner is a freelance writer in Oakville, Ontario, who blogs about writing, newsletters, communications and running an independent business in The Red Jacket Diaries blog.
Have you ever noticed that some words suddenly become popular, and you see them everywhere? Next thing you know, a solid word turns into overused jargon, or it gets mangled by misuse. Lately, I keep tripping over the word “resonate.” I understand its...
I haven’t visited the spam holding pen for a while, so Friday seemed like a good time to check for the latest flattering and incoherent messages. (Thank goodness for Akismet, defender against blog comment spam. Although it no longer shows a running total, at one point...
In a showdown between fast cars and slow-moving turtles, the losers are easy to spot, flattened on increasingly busy roads. The study of this often deadly interaction of road networks and nature is called road ecology. Some background reading I’m doing for a project...
“Summer afternoon — summer afternoon; to me those have always been the two most beautiful words in the English language.” — Henry James Whether you are a freelancer or work in a corporate office, you may find that business slows in the summertime. People you...
When technology and big data converge, the results can be revolutionary. Just don’t forget communications. Illustrating that point was one of many stories shared by Julia Oosterman at the “Next Big Thing” session for IABC/Toronto Westend members on June 23. Julia...
Sometimes, individual months draaaag along (January, I’m looking at you), but suddenly June hurtles past and the year is halfway through. Heading into the July 1st / July 4th long weekend, here’s a half-dozen of my most-viewed blog posts so far this year: ‘How to take...
How rare is it to be born on February 29, the extra day in a Leap Year? By chance I was travelling on this extra day one year, and found this explanation by journalist Steve Rubenstein in the San Francisco Chronicle: “Being born on Feb. 29 is rare, sort of. The odds...
My client’s newsletter deadline was already past, she was scrambling to get it finished, and then WHAM. A story she was counting on looked like it had fallen through. This is a case where the person you hire to help you with some writing is more than her ability...
A mom out dancing with her son was one of the 49 people killed and 53 injured in the latest senseless shooting in the U.S. That could have been me; maybe that could have been you, or your mother, daughter, sister, wife, aunt, friend. It’s almost irrelevant that...
It breaks my heart when I read that colon cancer is 90% preventable if detected early. The fact that my brother didn’t find his in time, sadly, puts him in an uncomfortably large crowd. According to Colon Cancer Canada, about 24,400 new cases were diagnosed in...