The Red Jacket Diaries blog

Sue Horner is a freelance writer in Oakville, Ontario, who blogs about writing, newsletters, communications and running an independent business in The Red Jacket Diaries blog.
Usability bugs

Usability bugs

Random petty annoyances in the usability world: When a web site makes me log in, but has nowhere for me to log out. When a site makes me log in more than once (for instance, once to enter a members-only section, and again to comment on a discussion forum). When my...

What music speaks to you?

Have you ever heard a song, smelled a perfume or tasted food that instantly transported you to another place and time? I had that experience while having lunch the other day with my mom and two sons at the Mandarin restaurant, our after-Mother’s Day treat. The...

An imperfect world

The sun is shining and it’s a brand new week. Time for a reminder to be careful out there by looking at some of the recent errors spotted in our imperfect published world: “eek out a living” (eke, although I like the frisson of living on the edge...

Cool promos

USB drives are useful. Mini highlighters are cute. There are magnets, keychains, stress balls, lanyards, mugs and sports bottles everywhere. But THESE are cool ways to promote your company (sadly, not available to Canadians): *  Sharpie will personalize your pen...

Feeling Twittery

And there you have it – one of my pet peeves about Twitter. How every second word is turned into adaptations and variations of the word Twitter and the messages known as tweets. Your words go out into the Twitterverse or tweetstream. People are Tweeple or just...

Left hand, meet right hand

A card arrived yesterday the old fashioned way, in the mail with postage stamp and all. It was from my friends at the local Honda dealership. Since I have just closed the deal on a new car, I thought it might be a “thanks for buying our car” type of card....